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Jae Davis

Author, Dynamic Marketing Professional, and EXP Consultant

 

 

 

 

 

 

Brand experiences worth sharing

From model to consultant, I manage and execute events for some of the biggest brands worldwide.

Traditional Marketing is evolving

With time comes the innovation of meaningful, memorable and engaging consumer events hence the creation of the “Experiential Marketing industry.”

Want to begin a career as a Experiential Marketing Professional (EXP)?

You Do What? is a informative guide which teaches you how to generate income, and excel in the industry.

The Ultimate Experiential Marketing Guide to Branding Yourself and Creating Memorable Consumer Experiences

Referred to as “engagement” or “event marketing”, Experiential Marketing gives brands and clients the ability to create memorable experiences, which build brand loyalty, and recognition amongst consumers. These events are executed by “field staff” or a term Jae coined “EXP” (Experiential Marketing professional) in a non-traditional and innovative way, allowing consumers to touch, feel, use, and taste a product or service. Throughout this book, author Jae Davis sheds light on her journey as an EXP, and provides readers with insight into every facet of the industry.

What’s covered in the book?

Provides a clear explanation as to what a career in Experiential Marketing entails
Establishes Experiential Marketing as a viable career path
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Identifies how to leverage and sharpen your current skills for future opportunities
Offers a candid look into what it takes to execute a successful event at every capacity
Learn how some of the world’s most popular brands create memorable consumer experiences.
Buy Now

What Readers Are Saying

Shelton Foreman

This book describes the industry in a way that cannot be questioned. Who, what, when, and why is a common gander from the outside. My favorite chapter mentioned and forewarned the reader about mixing business and pleasure. Senior managers and new BA's are often disconnected in the industry. I believe the book is unambiguous and will assist the BA's to do the work we did to build the industry.

Seasoned Tour & Production Manager

5.0
2018-03-26T18:44:38+00:00

Seasoned Tour & Production Manager

This book describes the industry in a way that cannot be questioned. Who, what, when, and why is a common gander from the outside. My favorite chapter mentioned and forewarned the reader about mixing business and pleasure. Senior managers and new BA's are often disconnected in the industry. I believe the book is unambiguous and will assist the BA's to do the work we did to build the industry.

Ian Beavis

As a client of many Experiential Companies and now a member of one, I found Jae’s book a breath of fresh air. It is a thorough, honest how to book that is a must read for anyone considering, or about to start working in this great business. She leaves no stone unturned and writes with great clarity. While it is written for those actually in the experiential space, I highly recommend Marketing clients and Procurement staff read it in order to really understand the dynamics of the field. Client education in this area has until now, been completely overlooked. Buy it. Guaranteed to make you smarter.

Chief Strategy Officer, AMCI Global

5.0
2018-08-13T21:13:45+00:00

Chief Strategy Officer, AMCI Global

As a client of many Experiential Companies and now a member of one, I found Jae’s book a breath of fresh air. It is a thorough, honest how to book that is a must read for anyone considering, or about to start working in this great business. She leaves no stone unturned and writes with great clarity. While it is written for those actually in the experiential space, I highly recommend Marketing clients and Procurement staff read it in order to really understand the dynamics of the field. Client education in this area has until now, been completely overlooked. Buy it. Guaranteed to make you smarter.

Brian Fox

Being in this industry for 13 years and Founder/CEO of Trusted Herd, experiential marketing industry’s Glassdoor site, I’m always on the look out for anything that helps all of us. This book by Jae Davis is the one I wish everyone would read! It doesn’t matter if it’s your first event as an Experiential Marketing Professional (EXP) or you’re a 10 year veteran, it’s 120 pages of solid foundation we all need to remember. If you’re debating, if you’ve made it to these reviews to see what others say, do yourself a favor a buy “You Do What?”. It’s something you’ll be able to refer to over and over again in your EXP career!

Trusted Herd

5.0
2018-08-13T21:15:47+00:00

Trusted Herd

Being in this industry for 13 years and Founder/CEO of Trusted Herd, experiential marketing industry’s Glassdoor site, I’m always on the look out for anything that helps all of us. This book by Jae Davis is the one I wish everyone would read! It doesn’t matter if it’s your first event as an Experiential Marketing Professional (EXP) or you’re a 10 year veteran, it’s 120 pages of solid foundation we all need to remember. If you’re debating, if you’ve made it to these reviews to see what others say, do yourself a favor a buy “You Do What?”. It’s something you’ll be able to refer to over and over again in your EXP career!

Simone Kinad

Very insightful and a must read for anyone that is interested in the Experiential Marketing industry. You Do What? breaks down every aspect of the industry in a clear, precise, and honest way in an effort to assist the candidate in securing opportunities within this field.

Brand Ambassador & Product Specialist

5.0
2018-03-26T18:41:11+00:00

Brand Ambassador & Product Specialist

Very insightful and a must read for anyone that is interested in the Experiential Marketing industry. You Do What? breaks down every aspect of the industry in a clear, precise, and honest way in an effort to assist the candidate in securing opportunities within this field.
5
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Brands, celebrity clients, and executed events include: