Author, Dynamic Marketing Professional, and EXP Consultant
Brand experiences worth sharing
From model to consultant, I manage and execute events for some of the biggest brands worldwide.
Traditional Marketing is evolving
With time comes the innovation of meaningful, memorable and engaging consumer events hence the creation of the “Experiential Marketing industry.”
Want to begin a career as a Experiential Marketing Professional (EXP)?
You Do What? is a informative guide which teaches you how to generate income, and excel in the industry.
What’s covered in the book?
Provides a clear explanation as to what a career in Experiential Marketing entails
Establishes Experiential Marketing as a viable career path
Identifies how to leverage and sharpen your current skills for future opportunities
Offers a candid look into what it takes to execute a successful event at every capacity
Learn how some of the world’s most popular brands create memorable consumer experiences.
What Readers Are Saying
Brand Ambassador & Product Specialist
Being in this industry for 13 years and Founder/CEO of Trusted Herd, experiential marketing industry’s Glassdoor site, I’m always on the look out for anything that helps all of us. This book by Jae Davis is the one I wish everyone would read! It doesn’t matter if it’s your first event as an Experiential Marketing Professional (EXP) or you’re a 10 year veteran, it’s 120 pages of solid foundation we all need to remember. If you’re debating, if you’ve made it to these reviews to see what others say, do yourself a favor a buy “You Do What?”. It’s something you’ll be able to refer to over and over again in your EXP career!
As a client of many Experiential Companies and now a member of one, I found Jae’s book a breath of fresh air. It is a thorough, honest how to book that is a must read for anyone considering, or about to start working in this great business. She leaves no stone unturned and writes with great clarity. While it is written for those actually in the experiential space, I highly recommend Marketing clients and Procurement staff read it in order to really understand the dynamics of the field. Client education in this area has until now, been completely overlooked. Buy it. Guaranteed to make you smarter.
Chief Strategy Officer, AMCI Global
Seasoned Tour & Production Manager