Being in this industry for 13 years and Founder/CEO of Trusted Herd, experiential marketing industry’s Glassdoor site, I’m always on the look out for anything that helps all of us. This book by Jae Davis is the one I wish everyone would read! It doesn’t matter if it’s your first event as an Experiential Marketing Professional (EXP) or you’re a 10 year veteran, it’s 120 pages of solid foundation we all need to remember. If you’re debating, if you’ve made it to these reviews to see what others say, do yourself a favor a buy “You Do What?”. It’s something you’ll be able to refer to over and over again in your EXP career!

As a client of many Experiential Companies and now a member of one, I found Jae’s book a breath of fresh air. It is a thorough, honest how to book that is a must read for anyone considering, or about to start working in this great business. She leaves no stone unturned and writes with great clarity. While it is written for those actually in the experiential space, I highly recommend Marketing clients and Procurement staff read it in order to really understand the dynamics of the field. Client education in this area has until now, been completely overlooked. Buy it. Guaranteed to make you smarter.