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Jae Davis | Jae Davis Media
How To Succeed as a Minority Owned Experiential Marketing Agency

How To Succeed as a Minority Owned Experiential Marketing Agency

How To Succeed as a Minority Owned Experiential Marketing Agency

I am honored to have had the opportunity to speak with Larvetta Loftin, CEO/Founder of The L3 Agency (formerly L3 Eventeurs). For over 18 years, she and her company have been responsible for executing award winning marketing and branding campaigns for Verizon, Bacardi, Toyota, McDonald’s, CVS Pharmacy and The Chicago Community Trust, to name a few.

While growing her agency, Larvetta has also built an incredible career as a brand marketing strategist, authentic speaker, media personality, master networker, community advocate and social entrepreneur. As a successful industry leader for 20 years, she saw an opportunity to pivot her agency as a thought leader for women and millennials.

As a minority owned integrated influencer marketing and communications consulting agency, Larvetta and her team at L3 is focused on creating authentic engagements for brands targeting women and millennials. With over 50 years of combined marketing and public relations experience, they leverage relationships and insights to help tell our client’s stories

Our discussion was not only enlightening but informative. She shed light on so many challenges and discussed how she has been successfully navigating through an industry where the number of minority women-owned agencies are few and far between. She also discussed the day to day process that goes into successfully retaining clients, and how her agency has pivoting during the recent pandemic. 

If you are a minority looking to begin your own experiential marketing agency but don’t know where to start, this discussion is for you.

If you are a client or experiential marketing agency owner looking to partner with Larvetta and her team at The L3 Agency, feel free to contact her at:

Website: http://thel3agency.com/

YouTube

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EXP Check In

EXP Check In

EXP Check In

Recently, I decided to do something different and sit down with an awesome group of EXPs to talk about life during the pandemic, unemployment, and how they are pivoting during this time. Combined there was over 40 years of experience amongst my 9 guests. The energy of the discussion was one of optimism and positivity. More than anything this discussion allowed all of us to check in and shed light on the things that we have learned as individuals.

While we are more than just experiential marketing professionals (EXPs) this time without consumer events has allowed us to focus on our families. While our stories may be different, the love that we have for the experiential marketing industry and the relationships we have built over the years was prevalent. Consistent experiential events may take a while, my guests were honest about the ways in which they are adjusting for life outside of the industry. I would like to thank all of my guests (Gabrielle Sonjali, Martin Boss, Jessica Bradford, Matt Jones, RaVan Simone, Beatrice Etienne, John LaCombe, Alesha Bell, and DirtySouf Yankee) for taking the time to join me and share their story and experiences.

If you are an EXP looking to pivot but don’t know where or how to start, or you are a current agency owner and want to know how EXPs are planning for the future of the Experiential Marketing industry, check out my latest discussion. Make sure you say hi to any of  the EXPs you may know.

YouTube

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How to Create a Winning Digital Resume That Stands Out!

How to Create a Winning Digital Resume That Stands Out!

How to Create a Winning Digital Resume That Stands Out!

Jae Davis EXP Resume TipsHave you been submitting your resume for numerous jobs which you know you are qualified for but have yet to receive a follow-up email or call back? Do you work in the experiential marketing, fashion, or entertainment industry and want to stand out with a creative resume? Have you gotten discouraged and become sick and tired of using the same boring resume templates that do not speak to your experience? Are you a creative genius and struggle with ways to create an appealing resume on all digital platforms? Have you been trying to find ways to leverage your Linkedin profile but don’t know where to start?

In this masterclass, I teamed up with current Experiential Marketing Professional (EXP) and business consultant Ayanna Grady and content designer Danielle Rothenberg on why resume design and structure play such an important role in getting you the job opportunities you desire.

You’ll hear from experts and learn a proven strategy that has helped hundreds of people land positions that make twice their current salaries, while also displaying their experiences professionally in a creative way.

Watch the full replay below and be sure to download my free resume templates to get started.

YouTube

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The Future of Experiential Marketing with Newbridge Marketing Group

The Future of Experiential Marketing with Newbridge Marketing Group

The Future of Experiential Marketing with Newbridge Marketing Group

Hey EXPs!

I had the opportunity to work for Newbridge Marketing Group as tour manager and I was equally excited to have them join us live for a pop-up discussion. Be sure and check out the YouTube video below!

From the formation of their agency, to event execution, activation success, blacklisting EXP’s, as well as discrimination, co-founder Steve Schubert and Experiential Marketing Director Mark Nolan touched on each topic and provided a unique perspective.

 

 

Looking to obtain opportunities? Don’t worry, I have included a short insert of the company bio as well as contact information below.

Founded in 2004, Newbridge Marketing Group leverages learning from more than 850 partnership marketing programs it has executed and customized to help brands and agencies more authentically engage their target consumers.

NMG has been named on Event Marketer’s “It List” for five consecutive years and has been recognized as a Chief Marketer Top 200 Agency for two years. For its collegiate work, NMG consolidates an otherwise fragmented market by leveraging platform partnerships at more than 2,000 campuses through campus bookstores, intramural athletics, student unions, cafes, and student clubs.

Steve and Mark contributed valuable insight into what it takes to run a successful experiential marketing agency and what EXPs need to be aware of at all positions moving forward!

To learn more about Newbridge and to apply for upcoming opportunities, visit their website: newbridgemg.com

YouTube

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Why Clients Are Essential to the Growth of Experiential Marketing

Why Clients Are Essential to the Growth of Experiential Marketing

Why Clients Are Essential to the Growth of Experiential Marketing

Jae Davis EXP Clients Essential

Recently, I had the opportunity to sit down with our first client Ashley Wall, Sports Partnerships Manager at Buffalo Wild Wings. For many who don’t know, the Fortune 500 brand or small business (often referred to as the client) is the one that works directly with the Experiential Marketing agency to determine what, when, where and how an Experiential Marketing program will be executed. Understanding how their role ultimately affects tour managers as well as brand ambassadors is key.

 

I had the opportunity to sit down with Ashley and discuss:

  • How does a client choose an Experiential Marketing Agency to execute a program?
  • What does Ashley look for as the client onsite during an activation?
  • What are her pet peeves that EXPs need to be aware of?
  • What does it take for every event to be successful?
  • Do clients really have a say in choosing the best EXPs for an opportunity?
  • What does it take to work on the client side?

Ashley was not only transparent, but shed light on her unique experience and a dynamic that many Experiential Marketing Professionals rarely hear from the client.

Check out the full interview below!

YouTube

Be sure to SUBSCRIBE to my channel to receive notifications on future videos! Simply CLICK HERE!