Experiential Marketing Archives - Page 2 of 3 - Jae Davis Media
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DID YOU SEE THAT LIGHTNING?? Driving through a storm in Cincinnati and heading to our first activation day, we caught on film some pretty intense streaks of lighting. Gotta love those rainy days on tour! Be sure to check out this weeks episode below to...

There are various roles one can choose to pursue when executing events in the Experiential Marketing industry. I elaborate on all of the roles in You Do What? However, today I want to discuss the roles and responsibilities for the most common roles which EXP’s...

The untimely death of entrepreneur, philanthropist, and Grammy-nominated rapper Nipsey Hu$$le in L.A. has sparked a range of emotions both nationally and globally. Many have reached out in support, and Nipsey's death has also prompted a uniting of two of the most prolific gangs in...

Any vetted EXP will attest that life on the road as a tour manager or tour staff member is completely different from executing events in-market. For one, stability is nonexistent. A willingness and ability to adapt to changes on the fly become second nature for...

When I began my career as an EXP, I was given a six-page list of over 200+ Experiential Marketing and staffing agencies to sign up with to obtain consistent opportunities. Through my experiences as an EXP, I have compiled my list of the top 10...

              Whether we realize it or not, we all have engaged in some form of Experiential Marketing. With companies seeing the benefit of incorporating innovative and engaging ways to interact with consumers, Experiential Marketing affords the opportunity to build brand awareness and loyalty among consumers, but...

The holiday season means one thing for EXPs, the opportunity to maximize income by executing events before the slow season kicks in. You need to know what's in demand this time of year and prepare yourself to land these holiday opportunities before they are gone....