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In-market, tour, and regional managers; and team leads, if you've been in the field for a length of time you know keeping morale high and your team committed to an overall goal or program can be tough. Speaking from experience, when I manage in-market programs and...

I did!  Couples can have an advantage in the field of Experiential Marketing. This is especially true for touring EXPs, as it is for many careers that involve travel. There are many reasons for this; a few include shift driving, management responsibilities can be shared between...

Whether you are executing events on tour or in your local area, keeping your income steady during slow periods can be challenging. As I explained in You Do What? EXP opportunities can be seasonal and inconsistent. As you gain experience, you will get more and...

As a brand ambassador, manager, or trained product specialist, it is important that you know your worth and understand that you may have to take less compensation in order to gain the knowledge and experience needed to request more money for the next opportunity. This may...

If you are new to the Experiential Marketing industry, I have created the go to guide which will assist in getting your resume in front of staffing and account coordinators. As a new EXP working to obtain consistent brand ambassador opportunities, it is important to...

In my book You Do What? I provide readers with a list of characteristics to possess in order to become a reputable brand ambassador in the Experiential Marketing field. I have listed four tips below: Flexibility and versatility - whether it is in event day or...

Thank You for subscribing to our newsletter. My goal is to provide readers with informative information, tips, and tricks to excel and maintain a career at any capacity in Experiential Marketing. What is Experiential Marketing? To begin, I feel it's only fitting to introduce you to Experiential Marketing. Experiential Marketing...

Working as brand ambassador is a great starting point to understanding the Experiential Marketing industry. Here is where one sharpens their skills, and learns various avenues to advance into a management or product specialist role. However, what are the steps to take when you want...