Whether we realize it or not, we all have engaged in some form of Experiential Marketing. With companies seeing the benefit of incorporating innovative and engaging ways to interact with consumers, Experiential Marketing affords the opportunity to build brand awareness and loyalty among consumers, but...
Whether you just wrapped up a tour or maintained consistent opportunities year-round, you may be wondering: How come event opportunities decreased? Maintaining consistent income during slow periods as an EXP is a challenge. As I explained in You Do What? And in my pop-up video...
Super Bowl 53 is right around the corner, and I am excited because it is taking place in my current hometown, Atlanta, Georgia. With over 100,000 people expected to invade the city for a week, I wanted to provide a few tips to keep in...
Preparing for tax season as an Experiential Marketing Professional (EXP) can be a daunting task. From calculating expenses, mileage, profits and losses, to finding a CPA, the beginning of the year can be crazy. Kudos to you if you are equipped to prepare and file...
It’s Time for the 1st Annual EXP Elite Awards! Vote for the best EXPs and Agencies of 2018. Give the gift of validation and thanks to your favorite EXPs in the following categories: Male EXP of the Year Female EXP of the Year EXP Team of...
As EXP Elite, we know how to create great experiences with a blend of elements that go into all successful Experiential Marketing campaigns - venue or location, a theme, gifts, (sometimes food), and social connection. Get all these things right and you will create a...
[caption id="attachment_2979" align="alignleft" width="300"] Jae and T’s Wedding: Happy 5th Anniversary![/caption] I can hardly believe that this week, five years ago, T and I were getting married on a cruise ship in my hometown of Miami in front of 40 friends and family. At the time...
The holiday season means one thing for EXPs, the opportunity to maximize income executing events before the slow season kicks in. You need to know what's in demand this time of year and prepare yourself to land these holiday opportunities before they are gone. Here are...
With Thanksgiving approaching, as EXPs, we are in hustle-mode to book our holiday programs and to work every possible event before the slow season arrives. In our busyness, we can forget to take time to appreciate how far we’ve come. In previous years, I have been...
I have heard many Experiential Marketing agencies and field staff refer to an industry-wide blacklist. For those of you who don’t know what a blacklist is, it's a document shared among agencies to prevent unprofessional EXPs from obtaining future opportunities. As a field staff member,...