EXP Check In
Recently, I decided to do something different and sit down with an awesome group of EXPs to talk about life during the pandemic, unemployment, and how they are pivoting during this time. Combined there was over 40 years of experience amongst my 9 guests. The energy of the discussion was one of optimism and positivity. More than anything this discussion allowed all of us to check in and shed light on the things that we have learned as individuals.
While we are more than just experiential marketing professionals (EXPs) this time without consumer events has allowed us to focus on our families. While our stories may be different, the love that we have for the experiential marketing industry and the relationships we have built over the years was prevalent. Consistent experiential events may take a while, my guests were honest about the ways in which they are adjusting for life outside of the industry. I would like to thank all of my guests (Gabrielle Sonjali, Martin Boss, Jessica Bradford, Matt Jones, RaVan Simone, Beatrice Etienne, John LaCombe, Alesha Bell, and DirtySouf Yankee) for taking the time to join me and share their story and experiences.
If you are an EXP looking to pivot but don’t know where or how to start, or you are a current agency owner and want to know how EXPs are planning for the future of the Experiential Marketing industry, check out my latest discussion. Make sure you say hi to any of the EXPs you may know.
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