Hell Yes! Email Etiquette Matters
Whether you are following up on an initial event that you applied for, or you are submitting your information in hopes of being considered and awarded a potential opportunity, waiting to hear back from the account or staffing manager can bring on feelings of anxiety and stress. However, after speaking with and receiving numerous emails from agency owners and staffing managers, I have learned that oftentimes the lack of proper email etiquette is what keeps them from responding and, in the worst case, not receiving an email reply. So, I have put together a list of tips for you to keep in mind when applying for an opportunity as an Experiential Marketing Professional (EXP).
Communication is not only verbal, but it is a non-verbal act as well. Therefore, if the potential job opportunity requests that you follow a specific set of directions, be sure to do so. Examples include:
- “Please email (name of manager) at”
- “Text or call (name of manager) ASAP”
- “Please, no phone calls or FB & IG messages”
If the posts request that you submit all information by a certain time, do so. And make sure you have checked for any grammatical errors as well as something as simple as changing the subject. I cannot tell you the number of times I have received emails from EXPs for a potential opportunity and all they did was forward their information from another event they applied for a day prior. DON’T be LAZY. Take the time to personalize your email, and mention where you saw the job post or who referred you!
Don’t deviate from what’s requested.
This is a big pet peeve for many account managers and staffing coordinators. With more EXPs entering the industry, there are going to be more opportunities awarded; however, this also means more work for Experiential Marketing and mainly staffing agencies. As a result, if you fail to follow simple directions, it could diminish your chances of receiving a potential opportunity. One way Experiential Marketing and staffing agencies try to weed out EXPs is by asking them to follow a specific set of submission instructions. Examples include:
- Include (the city in which you reside, the name of the event, the position you’ve applied for) in the subject or body of the email.
- Provide alternative dates and times (if filled).
- Provide at least two recent headshots and one full body shot to be considered.
- Tell a little bit about your experience working with a similar brand.
- Explain your previous large-vehicle experience.
- Provide the list of alternate cities to which you will be willing to travel.
- Provide a recent resume.
In addition, it is important to provide accurate information about where you can be reached. Valid communication includes:
- A valid email address
- Legal first and last name
- A valid phone number (one that can receive texts and emails)
- A valid mailing address (if requested) to which to ship any premiums or events assets that may be required for event execution.
- Social media pages may also be reviewed; therefore, it is important to ensure that they are professional in nature.
Make your inquiry clear.
Don’t ramble. Your email for a potential opportunity needs to answer three major questions:
- Why are you applying?
- What position are you looking to obtain?
- What experience do you have that would be an asset to the success of any event?
Keeping your submission emails short and to the point is important. Rambling and providing irrelevant information is not the golden ticket to obtaining consistent opportunities. Instead, an account or staffing manager may open your email and browse over it or, in the worst case, just delete it. Put yourself in an account-manager’s shoes. If you are required to task hundreds of EXPs on a weekly basis, reading every email thoroughly can be tough. Don’t get lost in the shuffle of other EXPs applying for the same opportunity. Keep it SIMPLE, and just follow the submission directions. Stay tuned for part two and the FREE checklist to download!
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