In my book You Do What? I provide readers with a list of characteristics to possess in order to become a reputable brand ambassador in the Experiential Marketing field. I have listed four tips below:
- Flexibility and versatility – whether it is in event day or the day prior, being able to adjust to unforeseen changes is important. As a brand ambassador, it is essential to keep a positive attitude and not bring any unnecessary drama during an event or to your fellow team. Speaking from experience, the less drama you bring increases your chances of being retained, and hired for future opportunities.
- Transportation – Having reliable transportation and the ability to get to work on time go hand-in-hand. If you live in a big city such as New York or Chicago, where relying on public transportation is common, then not having a vehicle could work. However, if you live in a city that’s spread out like Atlanta or Dallas, then having a reliable vehicle is essential.
- Time management and organizational skills – No agency likes an individual who is unreliable, always late, and never prepared organized for an event. If this is you, remember that this is an industry of first impressions. Planning your drive time and always having the necessary paperwork or training materials memorized is key.
- A hands-on and enthusiastic personality – During your career as a brand ambassador, manager, or product specialist, you will have to engage in some type of labor. This may require the setup of a product you’re demoing, lifting objects up to fifty pounds, or building a footprint which may require up to four hours or more of labor. While it may not be too strenuous, it requires everyone’s help.\
As a brand ambassador it is important to maintain not only these four traits but incorporate the others ones that are discussed in You Do What?. Because one maybe new to the Experiential Marketing industry, learning the traits to incorporate from other industry professionals and the ones to ignore is also important. Incorporating this helped me early on to not only understand the industry, but find ways to sharpen the skills I learned prior to becoming a brand ambassador. Be sure to read my book You Do What? where I discuss in detail the skills required to be the brand ambassador all agencies want to hire!