How to Get on an Event Managers S*** List
Meeting client expectations, working with onsite contacts, and troubleshooting various logistical changes: These are just a few of the tasks that are assigned to Experiential Marketing tour and regional managers. Oh, and let’s not forget managing field staff. From brand ambassadors to team leads, product specialists, mascots, and other managers, dealing with individuals and their personalities as an event manager is a tall task. After speaking with other seasoned managers, I have listed a few pet peeves to avoid as an EXP.
Showing Up Late and Unprepared
If you are scheduled to execute an event and have been provided all of the event details as well as any key talking points prior, take the time to review everything and ensure you are prepared. This includes obtaining any basic uniform requirements and planning your route so that you are on time for the event. Showing up late for an event and not reviewing any key talking points or information prior is the quickest way to ruin your credibility as an EXP. Remember you only have one chance to make a good first impression.
Using profanity when engaging with consumers, conveying inaccurate brand information, and mishandling event assets: These are just a few examples of unprofessionalism. I’m sure EXPs in the field can think of other examples; however, it is important to refrain from engaging in any acts that may result in a negative consumer experience or damage to brand recognition.
Having an Entitlement Mentality
“I don’t want to do this”, “I’m not touching that”, “You better ask someone else”, “Where are my breakfast and drinks?” Arriving to an event site with preconceived notions, demands, and a list of what you will not do is the quickest way to get on a manager’s s*** list and oftentimes get sent home. As an EXP, you have been hired and will be compensated to execute a task. Seasoned managers know your role and its expectations and will work to ensure you stay within them; however, you have to come ready to work. Being provided meals and extended breaks shouldn’t be expected. Instead, water and light snacks are the norm. It is your responsibility to make arrangements prior to ensure you are hydrated and have what’s necessary to successfully execute your event.
If you haven’t already, be sure to check out my YouTube series on the top things you need to avoid doing as an EXP. I also created a list below for you to use and share with other EXPs in the industry. It is not your job to tell a manager or team lead how they should manage an event. Instead, address any issues with the individual at the end of an event and just execute the tasks that are assigned to you. These, along with my other tips, will ensure you are able to maintain a positive rapport with both the account manager as well as the event manager for years to come. You are a brand-within-a-brand (BWAB) and a business; represent yourself accordingly.
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