How To Succeed as a Minority Owned Experiential Marketing Agency - Jae Davis Media
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I am honored to have had the opportunity to speak with Larvetta Loftin, CEO/Founder of The L3 Agency (formerly L3 Eventeurs). For over 18 years, she and her company have been responsible for executing award winning marketing and branding campaigns for Verizon, Bacardi, Toyota, McDonald’s, CVS Pharmacy and The Chicago Community Trust, to name a few.

While growing her agency, Larvetta has also built an incredible career as a brand marketing strategist, authentic speaker, media personality, master networker, community advocate and social entrepreneur. As a successful industry leader for 20 years, she saw an opportunity to pivot her agency as a thought leader for women and millennials.

As a minority owned integrated influencer marketing and communications consulting agency, Larvetta and her team at L3 is focused on creating authentic engagements for brands targeting women and millennials. With over 50 years of combined marketing and public relations experience, they leverage relationships and insights to help tell our client’s stories

Our discussion was not only enlightening but informative. She shed light on so many challenges and discussed how she has been successfully navigating through an industry where the number of minority women-owned agencies are few and far between. She also discussed the day to day process that goes into successfully retaining clients, and how her agency has pivoting during the recent pandemic. 

If you are a minority looking to begin your own experiential marketing agency but don’t know where to start, this discussion is for you.

If you are a client or experiential marketing agency owner looking to partner with Larvetta and her team at The L3 Agency, feel free to contact her at:



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