Part 2: So You Want to Go on Tour?

Jae Davis Event Marketing Tour Life

 

Last week I provided you with my top two tips for obtaining tour opportunities. If you missed that post you can find it here. This week, we are going to end the series with the last tip. So let’s jump right into it.

Tip #3: Network and Be Persistent.

As an EXP, opportunities are rarely given to you. If they are, be dependable and responsible. A seasoned EXP will tell you that if a fellow EXP has referred you, it’s likely because you have proven your ability to effectively execute an event and that you work hard. Landing an opportunity takes time. An experienced EXP will want to have the chance to work multiple events with someone to ensure that they are referral material. Yes, that sounds crazy, but as an EXP, your work and reputation (whether it is good or bad) carry weight. Therefore, when someone decides to refer an EXP, it can be a huge risk. As an EXP, if you are looking to obtain consistent opportunities, then practicing my three Ps at all times (be professional, personable, and presentable) and establishing relationships with account managers are key. How do you do so? Take the time to thank an account manager for a job opportunity after the event, follow up in a timely manner for any management opportunities, and build relationships with reputable EXPs who may refer you for further opportunities. Veteran EXPs understand that making all the money is impossible and that referring other quality EXPs contributes to the overall success of the industry.

So, if you have been applying for tour opportunities but have not been able to land an interview or even a reply, take a few minutes, read, and assess your situation. Oftentimes, it’s one of these things—or a combination of them—that can keep you from obtaining your first tour opportunity. It took me two years of persistence and hustle before I landed my first tour, and I haven’t looked back since. Don’t get discouraged, keep applying, implement the tools above, and the right opportunity will arise.

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