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Recently, I had the opportunity to sit down with our first client Ashley Wall, Sports Partnerships Manager at Buffalo Wild Wings. For many who don't know, the Fortune 500 brand or small business (often referred to as the client) is the one that works directly...

Many of the minority (EXPs) at the forefront who execute events often experience hidden discrimination and racism; I included. With the help of my panel of EXP’s and agency owners Eric and Tinslee Alder of The Grayscale Agency, Miles and Kaneika Bell-Brown of Incursion Marketing,...

Ever since the Oscar Meyer Weinermobile appeared on the scene in the 90s, Experiential Marketing has slowly evolved into a mainstream phenomenon. With brands seeing the importance of switching from traditional marketing to consumer-driven events that create a memorable experience, Experiential Marketing and the way...

April 15th is right around the corner which means time is almost up to file your taxes. Yes I know itemizing all of your expenses, waiting for 1099’s and W-2's from Experiential Marketing and staffing agencies, and finding a reputable tax preparer to assist you...

I had the pleasure of speaking with the Director Of Operations, Mandee Flanders, at Oxford Marketing. Oxford Marketing was voted by industry peers as the Agency of the Year in 2018. We took the time to catch up with the team at Oxford a year...

The Consumer Electronics Show (CES) will be invading Las Vegas beginning today (January 7-10, 2020). Can you believe a new year is already upon us? Time is flying! For many EXPs this event is the kick off to a new year of executing events in...

You applied, waited, and followed up and you still haven’t heard from the account or staffing manager regarding the event. A week has passed and still no word, so what do you do? Following up regarding a brand ambassador or management opportunity can be tough...

The question around creating financial stability and supplementing income is one that comes up often as a brand ambassador. Now let’s be clear, when I use the term brand ambassador, I am referring to someone who executes events in the Experiential Marketing industry. With the...

As someone who is battling stage four Endometriosis and infertility, I know the struggles that come with balancing a healthy routine all the while executing events full-time and traveling. T and I have made dramatic changes to our diet—minimizing our consumption of dairy, processed sugars,...