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Making the transition from brand ambassador to product specialist is a common route for many EXPs who are looking to progress in the Experiential Marketing industry. I loved interacting and engaging with consumers, so it was a great next step and one which afforded my...

You applied, interviewed, spoke with the account manager, and were awarded your first event opportunity as an EXP. Congratulations! Obtaining your first event is exciting, but you may be thinking, "Oh shoot, now what?" Yes, preparing to execute your first event as an EXP may...

Whether we realize it or not, we all have engaged in some form of Experiential Marketing. With companies seeing the benefit of incorporating innovative and engaging ways to interact with consumers, Experiential Marketing affords the opportunity to build brand awareness and loyalty among consumers, but...