event marketing
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There are various roles one can choose to pursue when executing events in the Experiential Marketing industry. I elaborate on all of the roles in You Do What? However, today I want to discuss the roles and responsibilities for the most common roles in which...

Last week we talked about the "Don'ts" of networking as a EXP. If you missed that video you can check it out HERE. Now this week it's time to dive into the...

SXSW, the premier conference to celebrate the merging of interactive film and music studies is one of, if not the biggest, event dedicated to fostering creative and professional growth. Held in Austin, Texas, this conference has become one of the premier events for EXPs to...

Whether you just wrapped up a tour or maintained consistent opportunities year-round, you may be wondering: How come event opportunities decreased? Maintaining consistent income during slow periods as an EXP is a challenge. As I explained in You Do What? And in my pop-up video...