experience based marketing Archives - Jae Davis Media
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Many of the minority (EXPs) at the forefront who execute events often experience hidden discrimination and racism; I included. With the help of my panel of EXP’s and agency owners Eric and Tinslee Alder of The Grayscale Agency, Miles and Kaneika Bell-Brown of Incursion Marketing,...

While you may think you have it all figured out when it comes to your business and finances, truth of the matter is that laws change daily, which could impact your assets and ability to create wealth. So, I partnered with financial advisor Oddette Davis...

What does it mean to create multiple streams of income? How can an experiential marketing professional or gig worker get through the next few months? What inspired Destiny McKnight to form InCast Marketing? How will her agency evolve now that the future of experiential marketing will change? Destiny and talent coordinator Melissa Tuscano...

On my latest tour on the West Coast, I took the time to share my thoughts and insights as a tour manager. Remaining professional and keeping a level head as an EXP may sound easy, however, when you are faced with different challenges from staff,...

From personal hang-ups to preferences to fears to hidden motives, we all have our deal breakers. From dating websites to apps that encourage swipes for a quick hookup, dating sucks! How do you know the next date will end up in marital bliss? If you...

Being late to respond to texts, rude, inexperienced, or just downright unprofessional, these are just a few of the phrases I commonly hear from fellow EXPs describing their dealings with account and staffing managers of Experiential Marketing and staffing agencies. So as an EXP, how...

There are various roles one can choose to pursue when executing events in the Experiential Marketing industry. I elaborate on all of the roles in You Do What? However, today I want to discuss the roles and responsibilities for the most common roles in which...