“Jae, can I use you as a reference for a tour that I am applying for?” "T and Jae, how can I obtain tour opportunities?" "Can you refer me?" EXPs—how many times are you asked this question from fellow EXPs? It's due to account managers...
There are various roles one can choose to pursue when executing events in the Experiential Marketing industry. I elaborate on all of the roles in You Do What? However, today I want to discuss the roles and responsibilities for the most common roles which EXP’s...
I'D SAY OUR TIME IN "VIVA LAS VEGAS" WAS A SUCCESS!! And no that doesn't mean we won the big bucks in the casino. We did spend a couple of hours there and $15...
RAIN RAIN GO AWAY, COME AGAIN ANOTHER DAY! We had a great stay here in Portland, and finished out our activation days strong despite having to move inside due to the rain. But as T said in this weeks video, we couldn't wait to get...
Any vetted EXP will attest that life on the road as a tour manager or tour staff member is completely different from executing events in-market. For one, stability is nonexistent. A willingness and ability to adapt to changes on the fly become second nature for...
Whether we realize it or not, we all have engaged in some form of Experiential Marketing. With companies seeing the benefit of incorporating innovative and engaging ways to interact with consumers, Experiential Marketing affords the opportunity to build brand awareness and loyalty among consumers, but...
As EXP Elite, we know how to create great experiences with a blend of elements that go into all successful Experiential Marketing campaigns - venue or location, a theme, gifts, (sometimes food), and social connection. Get all these things right and you will create a...
[caption id="attachment_2979" align="alignleft" width="300"] Jae and T’s Wedding: Happy 5th Anniversary![/caption] I can hardly believe that this week, five years ago, T and I were getting married on a cruise ship in my hometown of Miami in front of 40 friends and family. At the time...
