Hey EXPs! I had the opportunity to work for Newbridge Marketing Group as tour manager and I was equally excited to have them join us live for a pop-up discussion. Be sure and check out the YouTube video below! From the formation of their agency, to event...
While burning the midnight oil last night I thought about this...
Ever since the Oscar Meyer Weinermobile appeared on the scene in the 90s, Experiential Marketing has slowly evolved into a mainstream phenomenon. With brands seeing the importance of switching from traditional marketing to consumer-driven events that create a memorable experience, Experiential Marketing and the way...
I had the pleasure of speaking with the Director Of Operations, Mandee Flanders, at Oxford Marketing. Oxford Marketing was voted by industry peers as the Agency of the Year in 2018. We took the time to catch up with the team at Oxford a year...
We are now 21 days into the New Year and I want to know, have you given up on your goals for 2020? Or maybe you haven’t started? Well, it’s not too late to pick back up or begin! We all hear about the importance...
The Consumer Electronics Show (CES) will be invading Las Vegas beginning today (January 7-10, 2020). Can you believe a new year is already upon us? Time is flying! For many EXPs this event is the kick-off to a new year of executing events in various...
The hustle is real as an EXP. Applying for event after event, connecting with different account managers, and building a solid network is the key to maintaining consistent opportunities as an EXP. But how do you ensure you are lining up opportunity after opportunity and...
As we get ready to end another year and prepare for a new one, racking in as much as you can to prepare for the slow months ahead is the top priority for many EXPs. Brands also see the holidays as a way to capitalize...
Last week I provided you with my initial tips for effectively managing a team. If you missed that video, you can find it HERE. This week I am going to wrap up with my last three tips. Learn from the Various Personalities on Your Team Whether they...
There are some key differences between being a great leader and a great manager. Whether you are serving as a team lead or tour manager, being able to successfully lead a team of EXPs is important. As a tour manager with 8+ years of experience,...