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Whether you are following up on an initial event that you applied for, or you are submitting your information in hopes of being considered and awarded a potential opportunity, waiting to hear back from the account or staffing manager can bring on feelings of anxiety...

Hey EXP’s! Ensuring you have properly hitched and unhitched your tow vehicle can be a pain. I created this video, and I even managed to get T in on the party, to show you exactly how to do so! Watch below, and make sure you...

I have been asked by EXPs to tackle this question of discrimination, as many have expressed their concern about it in the experiential marketing industry. Whether the discrimination is by fellow EXPs, agencies, or consumers, while controversial, this topic is one many shy away from. ...

There are various roles one can choose to pursue when executing events in the Experiential Marketing industry. I elaborate on all of the roles in You Do What? However, today I want to discuss the roles and responsibilities for the most common roles in which...

You applied, interviewed, spoke with the account manager, and were awarded your first event opportunity as an EXP. Congratulations! Obtaining your first event is exciting, but you may be thinking, "Oh shoot, now what?" Yes, preparing to execute your first event as an EXP may...

Whether we realize it or not, we all have engaged in some form of Experiential Marketing. With companies seeing the benefit of incorporating innovative and engaging ways to interact with consumers, Experiential Marketing affords the opportunity to build brand awareness and loyalty among consumers, but...