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What does it mean to create multiple streams of income? How can an experiential marketing professional or gig worker get through the next few months? What inspired Destiny McKnight to form InCast Marketing? How will her agency evolve now that the future of experiential marketing will change? Destiny and talent coordinator Melissa Tuscano...

Last week I provided you with my initial tips for effectively managing a team. If you missed that video, you can find it HERE. This week I am going to wrap up with my last three tips.  Learn from the Various Personalities on Your Team Whether they...

DID YOU SEE THAT LIGHTNING?? Driving through a storm in Cincinnati and heading to our first activation day, we caught on film some pretty intense streaks of lighting. Gotta love those rainy days on tour! Be sure to check out this weeks episode below to...

Do you think you have what it takes to successfully work as an Experiential Marketing Professional? While there are more companies and brands seeing the benefit of Experiential Marketing events to increase brand awareness and engage with consumers in a unique way, there are more...

A few weeks ago I provided you with part one of the email etiquette tips to keep in mind and today we are wrapping up with my last set of tips to ensure you maintain consistent opportunities as a EXP! Create a professional email address. I...

I have often heard from vetted EXPs about their journey from brand ambassador to tour manager or even to account manager. Every story is filled with success, failure, and situations that many wish they had handled differently. Those learning experiences will always remind us of...

I have heard many Experiential Marketing agencies and field staff refer to an industry-wide blacklist. For those of you who don’t know what a blacklist is, it's a document shared among agencies to prevent unprofessional EXPs from obtaining future opportunities. As a field staff member,...

Working as brand ambassador is a great starting point to understanding the Experiential Marketing industry. Here is where one sharpens their skills, and learns various avenues to advance into a management or product specialist role. However, what are the steps to take when you want...