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Many of the minority (EXPs) at the forefront who execute events often experience hidden discrimination and racism; I included. With the help of my panel of EXP’s and agency owners Eric and Tinslee Alder of The Grayscale Agency, Miles and Kaneika Bell-Brown of Incursion Marketing,...

Ever since the Oscar Meyer Weinermobile appeared on the scene in the 90s, Experiential Marketing has slowly evolved into a mainstream phenomenon. With brands seeing the importance of switching from traditional marketing to consumer-driven events that create a memorable experience, Experiential Marketing and the way...

The Consumer Electronics Show (CES) will be invading Las Vegas beginning today (January 7-10, 2020). Can you believe a new year is already upon us? Time is flying! For many EXPs this event is the kick off to a new year of executing events in...

As we get ready to end another year and prepare for a new one, racking in as much as you can to prepare for the slow months ahead is the top priority for many EXPs. Brands also see the holidays as a way to capitalize...

You applied, waited, and followed up and you still haven’t heard from the account or staffing manager regarding the event. A week has passed and still no word, so what do you do? Following up regarding a brand ambassador or management opportunity can be tough...

Meeting client expectations, working with onsite contacts, and troubleshooting various logistical changes: These are just a few of the tasks that are assigned to Experiential Marketing tour and regional managers. Oh, and let’s not forget managing field staff. From brand ambassadors to team leads, product...

As someone who is battling stage four Endometriosis and infertility, I know the struggles that come with balancing a healthy routine all the while executing events full-time and traveling. T and I have made dramatic changes to our diet—minimizing our consumption of dairy, processed sugars,...

In a recent pop-up discussion in the EXP Elite Group (if you haven’t joined our community yet, you’re missing out), I had the pleasure of speaking with Kesha Boyles, a current EXP, who shared her story and tips for success. Some of the feedback she...

“Jae, can I use you as a reference for a tour that I am applying for?” "T and Jae, how can I obtain tour opportunities?" "Can you refer me?" EXPs—how many times are you asked this question from fellow EXPs? It's due to account managers...