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Hey EXPs! I had the opportunity to work for Newbridge Marketing Group as tour manager and I was equally excited to have them join us live for a pop-up discussion. Be sure and check out the YouTube video below! From the formation of their agency, to event...

Recently, I had the opportunity to sit down with our first client Ashley Wall, Sports Partnerships Manager at Buffalo Wild Wings. For many who don't know, the Fortune 500 brand or small business (often referred to as the client) is the one that works directly...

What does it mean to create multiple streams of income? How can an experiential marketing professional or gig worker get through the next few months? What inspired Destiny McKnight to form InCast Marketing? How will her agency evolve now that the future of experiential marketing will change? Destiny and talent coordinator Melissa Tuscano...

As we get ready to end another year and prepare for a new one, racking in as much as you can to prepare for the slow months ahead is the top priority for many EXPs. Brands also see the holidays as a way to capitalize...

“Jae, can I use you as a reference for a tour that I am applying for?” "T and Jae, how can I obtain tour opportunities?" "Can you refer me?" EXPs—how many times are you asked this question from fellow EXPs? It's due to account managers...

When I began my career as a EXP, I was given a six page list of over 200+ Experiential Marketing and staffing agencies to sign up with to obtain consistent opportunities. Through my experiences as a EXP, I have compiled my list of the top...

Whether we realize it or not, we all have engaged in some form of Experiential Marketing. With companies seeing the benefit of incorporating innovative and engaging ways to interact with consumers, Experiential Marketing affords the opportunity to build brand awareness and loyalty among consumers, but...

Preparing for tax season as an Experiential Marketing Professional (EXP) can be a daunting task. From calculating expenses, mileage, profits and losses, to finding a CPA, the beginning of the year can be crazy. Kudos to you if you are equipped to prepare and file...

In my book You Do What? I provide readers with a list of characteristics to possess in order to become a reputable brand ambassador in the Experiential Marketing field. I have listed four tips below: Flexibility and versatility - whether it is in event day or...