13 Aug Ian Beavis
As a client of many Experiential Companies and now a member of one, I found Jae’s book a breath of fresh air. It is a thorough, honest how to book that is a must read for anyone considering, or about to start working in this great business. She leaves no stone unturned and writes with great clarity. While it is written for those actually in the experiential space, I highly recommend Marketing clients and Procurement staff read it in order to really understand the dynamics of the field. Client education in this area has until now, been completely overlooked. Buy it. Guaranteed to make you smarter.
Chief Strategy Officer, AMCI Global